Wednesday 14 July 2010

Simian Mobile Disco - 'Cruel Intentions'




Simian Mobile Disco are a production and remix team, its members are James Ford and Jas Shaw.
Simian Mobile Disco was originally formed as a traveling DJ duet, originally they were relatively low profile however they gained more fame for their remixes of artists such as Muse, Klaxons, Florence and the Machine and  Arctic Monkeys. Alongside their remix works they have also produces numerous singles of their own, such as the one i have used in this task; Cruel Intentions - featuring the lead singer of The Gossip, Beth Ditto.
Other famous singles are:
  • It's The Beat
  • I Believe
  • Audacity of Huge - featuring the lead singer of Yeasayer, Chris Keating
This is the type of song where it is unlikely the video will represent the lyrics of the song, however if it did, the song's lyrics are based upon not wanting to get into a serious relationship and keeping it casual because the 'singer' doesn't love the other person.
Typically the electro, dance and remix music genres feature CGI, in their music videos.
Other common codes and conventions of the Dance genre, are for the video's to contain young women dancing, often wearing minimalist clothing. 
Also as the song features a famous artist it would be common for the video to contain some footage of her singing, to promote her and her own band, The Gossip.