Gorillaz - Background Information

• Gorillaz is a British musical project set up in 1998 by musician Damon Albarn, and Jamie Hewlett, a cartoonist.
• They produce music of an alternative genre, which has reggae, hiphop, punk, cuban, dub and electronic music influences.
• The band is portrayed as animated characters: Noodle, 2-D, Russell, Murdoc.

• A wide variety of artists have produced music with Gorillaz, such as Blur, Snoop Dogg, D12 and The Clash.
• Since 2001 they have had 3 album releases, Gorillaz was their first release, followed by Deamon Days which reached number 1 in the UK Album charts. Their new release of 2010 is Plastic Beach which is currently nominated for iTunes album of the year. This album shows that Gorillaz have returned to the music scene since 2006.
• The band are signed with the Virgin Records 
• The band have seen major success globally, with sold out tours across the US
• Their key target audience would be ages between 15 - 24 as this age bracket would have been their predominate fan base when the band first became successful in the early 2000's.

Selected Pitch

Gorrilaz - '19200' (soulchild remix)

The music video pitch by Beth Cooper for this track included these ideas:

Initial Ideas for 19/2000 (Soulchild Remix) Gorillaz 

Music Video

- Concept music video

• Opening shots being at a house party, the morning after. Exposition into the lifestyle - empty alcohol bottles, cigarette packets, people asleep on the floor etc.
• The music builds in with either alarm or his phone ringing. - Male lead sits up in bed - answers phone and brief conversation of "yeaah I'll be there.' 
• Then following of him going out of the house, walking down the street and meets a friend
• They then get in a car and various shots of them driving. Pick up a generator and pack up the car
• Elliptical editing. Shots of wooded area and flash lights, sudden floodlight/strobe lighting and people dancing.
• Male lead is behind decks, various shots of him and people around. 
• Fades out on vinyl spinning on deck. 

I chose this pitch as the one to use for my coursework because the genre will be an interesting one to work with, and there are many clear conventions which we can work with.

I like the conceptual idea of her pitch, i also think there is scope to produce a video with a wide variety of interesting shots.


The Soulchild remix became a popular track after being featured on an 'Ice Breakers' advert and also on EA Sports FIFA Football 2002.