Gorillaz - Background Information

• Gorillaz is a British musical project set up in 1998 by musician Damon Albarn, and Jamie Hewlett, a cartoonist.
• They produce music of an alternative genre, which has reggae, hiphop, punk, cuban, dub and electronic music influences.
• The band is portrayed as animated characters: Noodle, 2-D, Russell, Murdoc.

• A wide variety of artists have produced music with Gorillaz, such as Blur, Snoop Dogg, D12 and The Clash.
• Since 2001 they have had 3 album releases, Gorillaz was their first release, followed by Deamon Days which reached number 1 in the UK Album charts. Their new release of 2010 is Plastic Beach which is currently nominated for iTunes album of the year. This album shows that Gorillaz have returned to the music scene since 2006.
• The band are signed with the Virgin Records 
• The band have seen major success globally, with sold out tours across the US
• Their key target audience would be ages between 15 - 24 as this age bracket would have been their predominate fan base when the band first became successful in the early 2000's.