From the footage we filmed last week we were able to put together a rough draft of our final music video, which we're in the process of editing now.
Whilst editing we have noticed a small problem, that is that Callum isn't wearing the same T-Shirt throughout due to our small section of re-shot footage.
Also there is a larger gap than expected between the street scene and the house party scene which we had hoped to fill with car scenes but may need to add something extra or extend some sections in order to make it all fit.
Rough Cut from Beth Cooper on Vimeo.
We showed this to 8 students aged 17-18, which is effectively an accurate representation of our target audience, and asked them a few questions about it.
Did they understand that the plot is non-linear and the ending is where the beginning picks up from?
Yes they all picked up on this and some said it was clear it cycled round from start to end.
Did they understand why we would edit the clips at the end to be blurry?
Yes they all understood that this signified that the characters on screen were drunk.
Did they think the alteration to the colour contrast on the house party scene worked well?
They didn't even notice it had been adjusted which shows that the contrast looks natural, but they agreed it looked good.
Did they notice the difference in Callum's T-Shirt during the opening?
No.
Did they think that we should extend some scenes?
Yes, they thought skating scene would look better if it was longer.
As well as this they also suggested that clips with Simon and Callum lip syncing into/towards the camera would look good.
Did they think that we have realistically portrayed teenage behaviour?
Yes, they also used examples of existing media texts with which they thought our music video has similarities.
These included:
Skins
Chase & Status music video for 'Blind Faith'
Modestep music video for 'Feel Good'
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