Evalutation Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Music video:


Conventions of music video, across the genres:

• Tend to fall into one or more of Goodwin's music video categories: Narrative/concept/performance.
• Editing is usually cut to the beat. 
• Variety of shot types such as: close ups, establishing shots, high/low angles, panning shots, tracking shots.
• Main focus is usually on lead singer of band or solo artist.
• Mise-en-scene tends to link to style and genre of the band/artist.
• Diegetic introductions/endings or throughout the rest of the video.
• Lack of titles or other anchorage in text format - eg.artists and song titles are usually added by music channels.

How our music video ties with those:


Evaluation question 1 from emma graveling on Vimeo.


PODCAST: Genre specific conventions


Untitled from emma graveling on Vimeo.

Digipak:

Common conventions of Digipaks:

• Artist/band name and album title on front panel and spine
• Image of artist/band or computer generated imagery
• Disc in tray or slotted in the sides
• Recurring theme and/or imagery throughout all the panels
• Track listing on the back panel
• 'Special Edition' sticker
• Barcode on back panel

Our Digipak -

This matches the common conventions of digipaks such as:

• Computer generated imagery - due to the cartoon style of Gorillaz we stuck with that theme, instead of using photography of our central protagonist as he isn't embodying a lead singer for the band.
• We have the band name and album title on the front panel and the spine, we also have it in the middle to tie the theme throughout the panels.
• As well as that we have tied the imagery of the bricks throughout and also the imagery of the speakers and the black graffitti style text.
• We have included a track list on the back panel.
• We have chosen to slot discs in the side because there are 2 discs, one CD and one DVD.
• We have used a 'special edition' sticker
• We have put on a barcode

Magazine Advert:

Common conventions of magazine adverts can be seen on my blog post researching the conventions of existing magazine album adverts: http://emma-graveling-musicvid.blogspot.com/2011/02/mag-ads-for-digipaks-draft.html

What we found, in short, was:

General Codes and Conventions of Magazine Album Adverts - 

• include Band / Artist name
• include album title
• give a release date
• inform of available formats
• include a web address
• advertise songs it includes
• advertise where to buy album
• match imagery to album cover or use photographs of album cover on advert

Our final ancillary magazine advert:

This matches the common conventions of magazine album adverts such as:

• We have included the Band name and album title.
• We have given a release date 'JULY 2011' (festival season).
• We have given information on which formats it would be available in, we included vinyl as this has risen in popularity.
• It advertises the song '19/2000 Soulchild remix' as we believe this is the most well known song, and is the track we chose to create a music video and therefore should be effective in advertising the album.
• We included a link to iTunes, a place to download the album.
• We have challenged the common convention of matching advert imagery to album artwork, instead we have used a small image of the album on the bottom right hand corner of the advert and a different image on the main section of the advert.