Chromeo - 'Momma's Boy'

This video is by the band Chromeo, there music is conventionally electro with aspects of funk and techno. The band consists of two members, the lead vocalist who plays the guitar and the other plays the keyboard.

Together their image is entirely opposite, with the piano/keyboard player dressed as a typical black gangster and the lead vocalist dressed as an upper class 'geeky' white boy.

The video opens with a title scene, including the band's i-dent and the song title, the introduction then plays over this. The shot then cuts to the pianist playing the intro on a grand piano.

The style of the video is animated in black and white, highly contrasted outline throughout, this shows they have used CGI and possibly suggests quite a high budget. The style of the animated video means there is a lack of shot variety and editing, many of the drawings flow into each other from one scene to the next instead.

The animation has a true likeness of the two band members which will help attract fans of the band. This also shows that the focus is on the lead singer which is typical of almost every genre.

The visuals within the video are a mix of both performance and narrative. The narrative section fits with the lyrics of the song, set in a cinema which is a lyric within the song. The performance is not conventional, this is due to the style of the video, it isn't easy to achieve close up to show of musical talent with instruments with animated images, similarly it's not possible to include fast pace editing, tracking or panning shots, or much shot variety.

Other songs by Chromeo such as, 'Bonafied Lovin' have also used animation in their music videos.