Katy Perry - 'Teenage Dream'

This song by solo artist Katy Perry would fit within the 'Pop' genre, it also has a slight dance and electro beat to it which is represented towards the end of the video, as there is a group of young people dancing at night, with lighting used to create a club-like atmosphere despite the setting being outside. Also the editing becomes quicker paced to match the beat of the final chorus as the dance element of the track kicks in.

There is a variety of shots used in the car scene, including some close up shots of the sun reflecting in the mirror, the speedometer and the driver's foot pressing down on the gas pedal. This is more abstract than the usual content of a pop song video. It's clearly signified that the video is set in America, as the artist is from California, by the left hand drive of the car.

The concept of teenage years comes across in the video through the visuals, such as the use of lockers signifies school corridor, and the stereotypical conventions of American teenage life, such as the jock giving the girl his jacket which is seen toward the end of the video. Therefore this would be a concept video. Some of the lyrics match directly with the visuals, for example, 'We drove to Cali' and got drunk on the beach, got a motel and built a fort out of sheets.' These are two settings used within the video.

The main focus of almost every shot in the video is the artist which is a common convention of the genre, especially seen as she is a solo artist there is little need to focus attention on anyone else. There are a range of shot types used, in most she is lip-syncing.

As seen in the Taylor Swift video, again they have cast an attractive male role to star alongside Katy Perry, as this will attract a female audience. The artist herself is likely to attract male audiences as she is considered to be attractive, in many of her videos she also complies to male gaze theory as she often wears little clothing, a good example of this is 'California Gurls' in which she is shot entirely naked. On top of this, in the beach scene we see numerous young attractive girls jumping around in their bikinis, and similarly for female audiences the same is seen with the male extras.

A romantic connection is connoted in the video between the artist and the co-star, as this again matches the theme of the lyrics which is love, and how it feels like teenage infatuation again. Sexual activity is also heavily connoted in the video though nothing beyond kissing and removing clothing is actually shown, this helps to keep the audience age range broad as it would be unacceptable for anyone under 15 to view the video if more sexual activity was shown, it would also affect what hours the video could be viewed and therefore affect the video and single's popularity among the younger fans, which is the prodominant audience for the pop genre.