Monday 11 October 2010

Hanson - 'Penny & Me'



This song is by Hanson, they are an American band and their music is of the pop rock genre. This song was released in 2004, from the video it is clear that the clothing worn by the band members is slightly outdated.

The opening shots are edited into 4 separate screens, and the shots consist of close-ups of nondescript items such as electrical wires, a road, road signs, a guitar being strummed, decks, headphones and
a sofa. These then change to some shots of a girl, they are framed unusually such as extreme close-ups or the camera is positioned for high angle shots.

A common feature in romantic comedies, where the screen is split in half and the two characters 'destined for each other' are on either side of the screen alone in their homes acting out similar things, is used this video. This signifies to the audience that there is a romantic link between these two characters on screen. Cut between the narrative sections is some performance shots of the band.

A lot of the visuals are of the girl driving, the images are not clear because of the sun, this helps to signify a relaxed atmosphere. The girl they have cast for this role is an actress who at the time was acting in the teen drama 'The O.C'. This could help draw in audiences as Hanson's predominant fan base would be teenagers.

This would be classed as a concept video as the visuals don't necessarily match the lyrics, the lyrics of the chorus and the title of the song 'Penny and me' would suggests there be two people together, but this isn't signified on screen.

During the performance sections the editing is relatively fast paced, and there is a wide variety of shots. The shot changes are cut to the beat. There is also an example of product placement, as the speakers in the background of the shot are made by Marshall.

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