Thursday, 16 September 2010
Junior Senior - 'Move Your Feet'
This song, by Junior Senior is a mainstream dance record and therefore would also appeal to fans of pop. The main target audience for the pop genre is the younger generation, and therefore explains their choice to use an video using only CGI.
In contrast, however, the graphics of the animation are largely pixilated in a smililar way to old fashioned computer games of the 70's or 80's which are more likely to have been played by a much older generation. This suggests they are aiming to appeal to wider audience.
The retro video, contrasting with the modern style of music may reflect the bands image of 'Junior' and 'Senior'. This links with Goodwin's music video types as the visuals are linked in some way to the music.
The visuals also link with the lyrics very closely, as certain clips match directly with the lyric being sung at the exact moment they appear on screen. Also throughout the characters in the video are all dancing, which is the key focus of the lyrics.
The graphics present cartoon interpretations of the band members although they're not easily recognisible.
It is not uncommon in the Dance genre to not have the artist themselves within the video, as they're usually well known in association with their music instead of themselves as an artist, however in the Pop genre, the artists as individuals are the focus of most if not all of their music videos.
An animated video like this could easily have been achieved with a relatively low budget, which is likely as this was the bands only hit single.
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