This track is from the Dubstep genre, typically only mainstream tracks within this genre will produce music videos, it is more common that dubstep artists release music which doesn't reach chart topping status and therefore they don't waste money on producing videos.
For this reason it seems appropriate that the video uses only footage of Magnetic Man's live performance. For this reason it has a very realistic and unglamorous feel, suited to typical audiences of dubstep.
The clips are tinted purple, which creates an atmosphere for the audience of being within the crowd, as similar lighting would be seen within the performance arena.
Usually the audience for the dubstep genre is young male's, however this video has not tapped into the typical 'Male Gaze theory' featuring in most modern video's.
Simplistic editing styles such as straight cuts between shots and blurring and rewinding of certain clips.
Some special effects have been used but again these are simple, nothing more elaborate than would be achieved with lighting within the performance arena this is because the artist has only a small budget for his video and similarly his music suits this style of video, anything more elaborate would appear out of place.
There are many variations of shots such as close ups of crowd members, long panning shots of the crowd as a whole, and long shots of the stage. However the pace at which they change is relatively slow because the changes match the beat, this is a relatively slow song in contrast to others within the dubstep genre.
The video for 'I Need Air' is almost identical to Magnetic Man's only other mainstream single 'Perfect Stranger' featuring Katy B. This suggests a reccuring style or image the artist is striving to achieve.
Similar to the Dance genre, the focus in the video for 'I Need Air' is not on the artist themselves. Shots within the video are of the crowd instead of the artist, and keeping the audiences main focus upon the music not the artists appearance.
This is one of the key differences between this and the dance genre in comparison to other genres such as Pop, R'n'B and Rock
This style of video relates to Goodwin's music video types, as it demonstrates some relationship between the style of music and the visuals, plus there is the performance aspect aswell.
This style of video relates to Goodwin's music video types, as it demonstrates some relationship between the style of music and the visuals, plus there is the performance aspect aswell.
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