Taio Cruz - 'Dynamite'

This track would fit within the R'n'B genre which has fast become one of the most common genres in the music world, alongside Pop. It is currently ranked; Number 3 in the UK Top 40 chart.

For this reason the main target audience would be young female teenagers, as their music preferences tend to dictate which songs reach chart topping status.

This video begins with scenes of young women using power tools, this has intertextual reference to the video for Benny Benassi's 'Satisfaction' which was well known at the time for it's sexualy explicit material. 
Since then it has become more common for women to be seen in a similar way within music video's, particularly within the Dance genre.

In this one the music doesn't begin until 25 seconds into video, this suggests that the visuals in some way link to lyrics or music. 
Further into the video we see the women handling some dynamite and further on again we see some large explosions, this matches the lyrics directly and perhaps more literally than the lyrics mean.
They have most likely used explosions for visual effect, and to advertise a large production budget.

As a solo artist with no accompanying star performances most of the shots are of Taio Cruz himself lip syncing, the others focus on the womens body's.

To this we can apply the male gaze theory, as it suggests the producers are aiming towards a male audience with this video.

Another target audience would perhaps be of black origin as a large proportion of the cast and the Artist himself are of black ethnicity.