Taylor Swift - 'Love Story'

This track was Taylor Swifts first hit single, her music falls into the Pop genre, although it is described to have a slight 'Country' edge. Her immediate target audience and fan base would be young female teenagers.

Using Goodwin's music video types we can clearly see a direct link between lyrics and visuals within this video, the lyrics themselves based upon a love story and the video straight forwardly following the tale told by the lyrics.

An imaginary past is used instead of present, verisimilitude is achieved through the use of setting and costume.

The main focus of the video is the tale, however there are frequent cut away shots of the Artist lip syncing, this is a common convention of the Pop genre as the Artist is who the audience want to see. It is also a common convention that the main character in the plot of the video is also played by the Artist themselves, which again is seen in this video.

There are no special effects within this video as that wouldn't fit with the narrative, though a large production budget is clear from the use of settings, costume, lighting etc.

As the target audience is prodominantly young females, they have cast an attractive young man to play the role of 'so-called Romeo' as this will draw their attention and keep them interested. In opposition to this there is very little effort made to attract a male audience, the clothes worn by the Taylor Swift are entirely modest and not revealing.

The style of music matches the pace of the editing and the action withing the scenes, eg. the dancing. We do not see examples of modern dance routines as is common in music videos of the pop genre, instead we see traditional, old fashioned dance scenes to match the lyrics and narrative, which has intertextual reference to William Shakespeare's play 'Romeo and Juliet'.