OK GO - 'Here It Goes Again'

This video is a perfect example of a low budget production, the band have used one camera set up on a tripod and taken a continuous film with no editing what-so-ever, of their dance routine using treadmills. 

This would fit in with Goodwins' music video types as the band have performed a dance routine, this is counter typical of this genre as it is more usual for dance routine performance's to be seen in pop or dance music videos and OK GO are more renowned for their 'indie rock' and alternative styles of music.

However, it has now become stereotypical for the band themselves to do dance routine performance videos' and almost all of their subsequent music videos have been done in a similar, individual fashion.

The set is basic, with a silver curtain behind then and nothing else. Their costumes are their everyday clothing, this may be an attempt to convey their style to their audience.

A music video like this may have taken numerous attempts as it would be relatively easy to mess up the routine. The routine its self isn't difficult but would have required practise to perfect timing etc. It also fits well with the tempo of the music.

The bands' target audience is likely to be teenagers possibly of both sexes, but males are most likely to find this video amusing.

This innovative style of video helped to gain the band fame on youtube as the video became more popular, so did their music. This style of video could be used as a counter-argument for post-modernism, as this is original and creative, nothing had been seen like this before this video, although now it has been released anything performed in a similar style will be a creative copy.